Adam Horvath.
Chief Sparkle Offizzer @Brandfizz
Board Member @European Association of Employer Branding Agencies
BIO.
Adam has been working on improving the employee experience and employer brands for one and a half decades. Today in his role he helps leaders to attract, engage and retain the best talents as the co-founder of Hungary’s market-leading employer branding agency. With his team at Brandfizz, they hosted World Employer Branding Day, organized by Employer Brand International in Budapest, the most important employer branding event in the world.
As the Board Member of the European Association of Employer Branding Agencies Adam works with the top-performing international agencies in the industry. Adam led international award-winning employer brand programs, advised clients such as Sanofi, Thermo Fisher Scientific, Ernst & Young, Knorr-Bremse, NN, Telenor, Accor, Grandvision, Diageo, Jaguar LandRover, KUKA, Heineken, Coca-Cola and KPMG
"Today more than ever, C-level leaders are forced to make radical tactical shifts in their businesses to harness digital technologies. To drive these organizational transformations our focus is to align corporate people strategies and integrated employer brand activities to the disrupted business ecosystems. Leaders have to take actions to stay ahead of industry trends with sustainable employer brand strategies that drive measurable business results. "
Keynote:
AI Won’t Fix Your Employer Brand
But Here’s What It Can Do
AI is your intern, not your creative director. It won’t define your employer brand, but it can streamline processes, uncover insights, and enhance engagement - if you know how to use it. This session explores the practical applications of artificial intelligence in employer branding, offering both inspiration and actionable insights without overpromising.
At the heart of the discussion is an award-winning ambassador program at a manufacturing company, demonstrating how AI can balance blue- and white-collar skills while fostering engagement and innovation. Think of AI as a force multiplier - it won’t replace strategy or creativity, but it can help you attract, engage, and retain talent in smarter ways. This session delivers concrete ideas and real-world examples to help you harness AI’s potential without letting technology take the driver’s seat.
Masterclass:
AI for Employer Branding in Action -
An Interactive Masterclass from Scratch