Hans Peter Stub.
Partner, Head of Employer Branding @Whydentify AS
BIO.
Hans Petter Stub is Norway’s leading employer branding consultant, having worked for some of the biggest and most attractive employers in the country, in both the private and public sector. As a partner at Whydentify he has worked on both national and international projects, combining strategy with creative execution. He’s an international keynote speaker, hosts his own podcast on employer branding campaigns and has weekly “Thoughts on a Tuesday” on LinkedIn (alas only in Norwegian).
Keynote:
Company values lack value
Many companies pride themselves in their values and use them actively in their employer branding. But do they really resonate with the audience? Are they truly unique? Does anyone actually live up to them? In this talk, Hans Petter will shed a light on why most values lack value when it comes to employer branding, but also show what can be done to make them relevant again.