Marcus Body.
Solution and Strategy @ThirtyThree
BIO.
Marcus Body has been helping businesses attract, recruit, retain and engage staff for over 20 years, helping to develop award-winning employer brands, attraction campaigns and communications strategies for clients all over the world. He’s worked with large brands like McDonald’s, BP and Deutsche Bank, and smaller niche employers such as CERN and the London Business School. His approach is rooted in breaking down complex situations to help define core objectives and metrics, before working with specialist teams to deliver the solutions that will achieve those.
ThirtyThree are a full-service, award-winning agency, combining strategy, data and creativity alongside the best minds in the industry to help you transform how you connect with talent. Whether you're trying to target a niche audience, or attract, develop and retain talent around the world, our specialist teams collaborate to become a powerhouse for your brand.
Keynote:
Deciding what not to do: taking a strategic approach to talent attraction
In this talk, Marcus will help you think about how your business should focus its recruitment marketing and employer branding. The session will cover:
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How to separate strategy from tactics
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The components of a recruitment marketing strategy
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Some examples of each from ThirtyThree’s clients
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Advice on how to decide where you should focus your energy (and where you shouldn’t)