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Payam Parniani.
Founder and Creative Director
@Be Real.
BIO.
Payam Parniani is a multiaward-winning employer branding creative director and the visionary entrepreneur behind "Be Real.", a cutting-edge company specializing in Real Talk Employer Branding Videoproduction.
With a keen eye for authenticity and a talent for storytelling, Payam has transformed the landscape of employer branding by producing impactful videos for renowned international companies such as ZEISS.
In an industry often saturated with polished and scripted employee stories, Payam's unique approach seeks to uncover and highlight the genuine, deep narratives that truly connect people with companies. His mission is clear: to unite what belongs together – talented individuals and the organizations that need them. Payam's superpower lies in his ability to turn employees into credible brand ambassadors, thus transforming logos into valuable employer brands.
EBcon 2025 Keynote:
What Happens When We Go Beyond the Corporate Fluff?
In this captivating talk, Payam, Creative Director and Employer Brander at "Be Real.", will challenge conventional Employer Branding, revealing a bold approach that transforms shallow messaging into authentic, unscripted stories. Curious to find out how? Join us to discover the secret behind hundreds of videos that are reshaping how we connect with work and people.